Sunday, March 27, 2011

Its and it's

I often see "it's" written when one means to use the possessive "its." A simple way to avoid this problem is to think "it's" means "it is." The apostrophe mark indicates a letter is missing. "Its" does not have an apostrophe. "Its" indicates possession as in "The dress lost its lustre after being washed." "Target Your Professional Growth" Writing tips, writing course, writing workbook, e-workbooks in soft skills, online business courses, training kits, assessment tools and more.

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