Tuesday, October 18, 2011

Word emphasis

One of our readers, Frances Ford, made the following suggestion: Instead of using underlining to emphasize a word, use italics or bold. When readers see underlining, they typically associate it with a hyperlink.


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Tuesday, October 11, 2011

Write with the reader in mind

When writing copy, always focus on the reader.  For example, don’t write “Our sales seminar will cover three important tools for contacting customers.”  Instead, focus on your readers with “In this sales seminar, you’ll gain four important techniques that will help you to successfully contact customers.”

See our website to learn about the new edition of the Bull's Eye Business Writing Workbook. "Work smarter, not harder."


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